The Accessibility Growth Journal

The Accessibility Growth Journal explores how accessibility and inclusion shape better online shopping experiences. Through real examples and practical insights, you'll see how removing barriers across your products and checkout helps every customer complete their purchase - and helps your business grow.

Want to see how these ideas apply to real product pages? Watch the latest accessibility reviews

Post 1 through 6 of 7 total posts

• How to write good alt text for product images

  14 min read

  Imagine scrolling through a website, but you can't see the images. How would you know what they contain? Learn how to write effective alt text that helps your customers, supports SEO, and makes your website more accessible.

  Read more

• Shopify checkout is highly accessible - but your product pages might be costing you sales

  15 min read

  Discover why Shopify's checkout sets the standard for accessibility, and how six simple fixes to your product pages can stop you excluding up to 20% of potential customers and increase conversions.

  Read more

• Black Friday and Cyber Monday: why accessibility could be your biggest sales advantage

  15 min read

  Learn how accessibility can directly increase your Black Friday and Cyber Monday sales. Discover how much revenue businesses lose to inaccessible websites, why loyal customers shop where they can, and how to prepare your product pages for the busiest weekend of the year.

  Read more

• WCAG Colour Contrast: What does the 4.5:1 ratio actually mean?

  15 min read

  Ever wondered why WCAG sets a minimum contrast ratio of 4.5:1? It’s not just a random number - it’s based on how our eyes perceive brightness and what makes text readable. Let’s break down the science of colour contrast, relative luminance, and why good contrast benefits everyone. From early accessibility research to how different colours contribute to brightness, we’ll explore what these ratios really mean - and why they’re essential for legibility in all conditions.

  Read more

• How to build an accessible toggle switch with modern HTML & CSS (without JavaScript)

  8 min read

  Learn how to build an accessible toggle switch using modern HTML and CSS, without relying on JavaScript. This guide covers essential techniques to ensure your toggle switch is both functional and inclusive, and works in all browsers.

  Read more

• How to create accessible charts in React: A guide to inclusive data visualisation

  14 min read

  Data visualisation is key to communication but we found that many of the popular charting and graph libraries in ReactJS can be inaccessible to people using a screen reader. Ensuring accessibility in charts allows all users to understand and interact with your data. This guide explores how to create accessible charts using Highcharts, covering the selection of chart types, and the principles of clear chart design.

  Read more