The Accessibility Growth Journal

The Accessibility Growth Journal explores how accessibility and inclusion shape better online shopping experiences. Through real examples and practical insights, you'll see how removing barriers across your products and checkout helps every customer complete their purchase - and helps your business grow.

Want to see how these ideas apply to real product pages? Watch the latest accessibility reviews

Post 1 through 6 of 10 total posts

• Six accessibility failures are blocking sales on almost every online store. Here is how to find yours.

  43 min read

  WebAIM's 2026 Million report shows the same six issues are silently costing stores sales. Find them on yours, fix them, and stop losing customers your competitors are also losing.

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• When the price isn't the price...

  10 min read

  If your product page shows two prices but doesn’t clearly communicate which one applies, you introduce doubt at the worst possible moment. This article explores how unclear pricing affects conversion, and how to fix it properly.

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• AI is becoming a new sales channel. Here's how to make sure your products show up.

  25 min read

  AI is starting to influence how people discover and buy products online. This article explores what that shift means for your store, why accessibility matters beyond compliance, and how to keep your products visible as buying behaviour evolves.

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• How to write good alt text for product images

  14 min read

  Imagine scrolling through a website, but you can't see the images. How would you know what they contain? Learn how to write effective alt text that helps your customers, supports SEO, and makes your website more accessible.

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• Shopify checkout is highly accessible - but your product pages might be costing you sales

  15 min read

  Discover why Shopify's checkout sets the standard for accessibility, and how six simple fixes to your product pages can stop you excluding up to 20% of potential customers and increase conversions.

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• Black Friday and Cyber Monday: why accessibility could be your biggest sales advantage

  15 min read

  Learn how accessibility can directly increase your Black Friday and Cyber Monday sales. Discover how much revenue businesses lose to inaccessible websites, why loyal customers shop where they can, and how to prepare your product pages for the busiest weekend of the year.

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