https://davedavies.dev/ Accessibility consultant helping £10M-£30M UK businesses increase ecommerce revenue and recover lost sales by removing accessibility barriers from product pages and checkout flows. Focused on conversion, not compliance box ticking. https://davedavies.dev/blog/state-of-ecommerce-accessibility-methodology/ https://davedavies.dev/blog/state-of-ecommerce-accessibility-methodology/ The methodology behind the State of Ecommerce Accessibility 2026: how Shopify and WooCommerce stores were selected, how a product page was found, and how every result was measured. Mon, 14 Sep 2026 00:00:00 GMT https://davedavies.dev/reviews/subscription-page-accessibility/ https://davedavies.dev/reviews/subscription-page-accessibility/ A small bug on a subscription signup does not cost one sale. See how an inaccessible flower subscription page turns away keyboard and screen reader users, and what it really costs. Wed, 20 May 2026 00:00:00 GMT https://davedavies.dev/blog/webaim-2026-six-accessibility-failures/ https://davedavies.dev/blog/webaim-2026-six-accessibility-failures/ WebAIM's 2026 Million report shows the same six issues are silently costing stores sales. Find them on yours, fix them, and stop losing customers your competitors are also losing. Wed, 29 Apr 2026 00:00:00 GMT https://davedavies.dev/reviews/effective-product-alt-text/ https://davedavies.dev/reviews/effective-product-alt-text/ Alt text is not just an accessibility checkbox. See how weak product image descriptions remove key buying information, and how to fix it. Wed, 18 Mar 2026 00:00:00 GMT https://davedavies.dev/reviews/navigation-standard-interaction-patterns/ https://davedavies.dev/reviews/navigation-standard-interaction-patterns/ A polished menu is not enough. See how broken keyboard interaction in site navigation stops customers browsing categories and reaching product pages. Wed, 11 Mar 2026 00:00:00 GMT https://davedavies.dev/blog/when-the-price-isnt-the-price/ https://davedavies.dev/blog/when-the-price-isnt-the-price/ If your product page shows two prices but doesn’t clearly communicate which one applies, you introduce doubt at the worst possible moment. This article explores how unclear pricing affects conversion, and how to fix it properly. Thu, 26 Feb 2026 00:00:00 GMT https://davedavies.dev/reviews/browser-zoom-testing/ https://davedavies.dev/reviews/browser-zoom-testing/ Browser zoom scales the entire interface, not just text. See how layout failures under zoom disrupt product pages and checkout, and how to prevent friction that blocks customers from buying. Tue, 10 Feb 2026 00:00:00 GMT https://davedavies.dev/blog/ai-as-a-sales-channel-accessibility/ https://davedavies.dev/blog/ai-as-a-sales-channel-accessibility/ AI is starting to influence how people discover and buy products online. This article explores what that shift means for your store, why accessibility matters beyond compliance, and how to keep your products visible as buying behaviour evolves. Wed, 14 Jan 2026 00:00:00 GMT https://davedavies.dev/reviews/accessible-custom-dropdown/ https://davedavies.dev/reviews/accessible-custom-dropdown/ Broken dropdowns stop customers choosing a size. Here's how to spot and fix the issue so more people can complete their purchase. Wed, 03 Dec 2025 00:00:00 GMT https://davedavies.dev/reviews/accessible-product-options/ https://davedavies.dev/reviews/accessible-product-options/ See why custom product option components fail for keyboard and screen reader users - and how fixing their semantics helps more customers choose what they want and buy with confidence. Wed, 12 Nov 2025 00:00:00 GMT https://davedavies.dev/reviews/wheres-your-focus/ https://davedavies.dev/reviews/wheres-your-focus/ See what happens when the cart drawer opens but the keyboard focus doesn't follow - and how fixing it makes the whole shopping journey smoother. Wed, 29 Oct 2025 00:00:00 GMT https://davedavies.dev/reviews/keyboard-trap/ https://davedavies.dev/reviews/keyboard-trap/ A short, practical look at how keyboard traps frustrate your customers - and how fixing them improves conversions. Fri, 17 Oct 2025 00:00:00 GMT https://davedavies.dev/blog/how-to-write-alt-text-for-product-images/ https://davedavies.dev/blog/how-to-write-alt-text-for-product-images/ Imagine scrolling through a website, but you can't see the images. How would you know what they contain? Learn how to write effective alt text that helps your customers, supports SEO, and makes your website more accessible. Thu, 02 Oct 2025 00:00:00 GMT https://davedavies.dev/blog/shopify-checkout-accessibility-product-pages/ https://davedavies.dev/blog/shopify-checkout-accessibility-product-pages/ Discover why Shopify's checkout provides a strong accessibility foundation, and how six practical product-page fixes can help more customers reach it. Fri, 12 Sep 2025 00:00:00 GMT https://davedavies.dev/blog/black-friday-cyber-monday-sales-advantage/ https://davedavies.dev/blog/black-friday-cyber-monday-sales-advantage/ Learn how accessibility can directly increase your Black Friday and Cyber Monday sales. Discover how much revenue businesses lose to inaccessible websites, why loyal customers shop where they can, and how to prepare your product pages for the busiest weekend of the year. Wed, 27 Aug 2025 00:00:00 GMT https://davedavies.dev/reviews/pact-coffee/ https://davedavies.dev/reviews/pact-coffee/ What can Pact Coffee do to remove accessibility barriers and increase their sales? Let's see how their custom buttons are blocking keyboard users Fri, 30 May 2025 00:00:00 GMT https://davedavies.dev/reviews/passenger/ https://davedavies.dev/reviews/passenger/ Watch an accessibility widget in action and see how overlays often make the experience more difficult instead of fixing actual accessibility issues. A short video review for anyone considering an accessibility widget. Thu, 01 May 2025 00:00:00 GMT https://davedavies.dev/blog/wcag-colour-contrast-explained/ https://davedavies.dev/blog/wcag-colour-contrast-explained/ Ever wondered why WCAG sets a minimum contrast ratio of 4.5:1? It's not just a random number - it's based on how our eyes perceive brightness and what makes text readable. Let's break down the science of colour contrast, relative luminance, and why good contrast helps more people read your content. Fri, 31 Jan 2025 00:00:00 GMT https://davedavies.dev/blog/build-an-accessible-toggle-switch-with-modern-html-and-css-without-javascript/ https://davedavies.dev/blog/build-an-accessible-toggle-switch-with-modern-html-and-css-without-javascript/ Learn how to build an accessible toggle switch using modern HTML and CSS, without relying on JavaScript. This guide covers essential techniques to ensure your toggle switch is both functional and inclusive, and works in all browsers. Wed, 21 Aug 2024 00:00:00 GMT https://davedavies.dev/blog/creating-effective-accessible-charts/ https://davedavies.dev/blog/creating-effective-accessible-charts/ Data visualisation is key to communication but we found that many of the popular charting and graph libraries in ReactJS can be inaccessible to people using a screen reader. Ensuring accessibility in charts allows all users to understand and interact with your data. This guide explores how to create accessible charts using Highcharts, covering the selection of chart types, and the principles of clear chart design. Thu, 08 Aug 2024 00:00:00 GMT https://davedavies.dev/blog/can-ai-be-used-to-write-good-descriptive-alt-text/ https://davedavies.dev/blog/can-ai-be-used-to-write-good-descriptive-alt-text/ Recent data from WebAIM shows that a third of the images on popular home pages have missing, questionable, or repetitive alternative text. This is a shocking statistic to have in 2024. Is AI good enough to write meaningful alt text for images? We tested three AI alt text generators to see how they perform. Thu, 18 Jul 2024 00:00:00 GMT