Start here: the practical path to accessible, higher-converting stores
Hi, I’m Dave. I help businesses improve the accessibility of their online stores. Not to tick compliance boxes, but to solve real-world accessibility issues and make your site easier for everyone to buy from.
If you're new here - this page is your starting point. Read why accessibility is good for your business. It isn’t a deep dive into code or standards, it’s a fact-based, business-focused path for understanding why accessibility matters to your business, and what to do about it.
You’ll learn what real accessibility barriers look like, why they cost sales, and how to remove them in a way that fits your team’s priorities.
Finding those accessibility issues
Then, when you’re ready, you can start finding and understanding the accessibility issues which are stopping customers from buying - learn why they matter, and how they can be fixed. Start with my free guide: How to find and fix accessibility issues on your product pages
My email list
Every Wednesday, I share one short, plain-English idea for removing accessibility barriers across your product pages, forms, and checkout. It's written for non-technical stakeholders. It’s written for you.
And it has open rate of over 80%. Not bad.
The hidden revenue leaks in your online store
Most online stores are quietly blocking paying customers with avoidable barriers.
Teams invest heavily to drive traffic, then lose a meaningful share of customers at the last mile. The good news, these issues are fixable.
While your competitors ignore this, you can recover those conversions by removing hidden friction across product pages, forms, and checkout. If you want hard data, start with my peak-season breakdown: why accessible stores outperform on Black Friday/Cyber Monday.
Your strategic learning path
Start with the commercial impact, see real examples, then apply practical improvements with your team.
Understand the business impact
See how accessibility affects sales, trust, and completion rates.
See real examples in action
Watch short reviews of live stores and the barriers that cost sales.
Apply practical improvements to your store
High-impact improvements your team can implement without a rebuild.
One last thing…
I love hearing from people who care about making online experiences better for everyone. If something here sparks an idea or a question, I’d love to hear from you.
Feel free to email me whenever you’d like.