Why accessibility is good for your business

Accessibility is about people. And with online shopping growing, and most websites ignoring accessibility, it's also a business advantage. it.

When your website is accessible, more people can buy from you. Simple as that. And the businesses that understand this are already seeing the results.

These results aren’t coincidence. They happen because accessibility removes friction and improves trust - making your site easier, faster, and more enjoyable for everyone.

The business case for accessibility

Accessibility delivers the outcomes every brand wants: more customers completing what they started, fewer people dropping out, and a stronger reputation for being easy to buy from.

And it delivers what your customers want too: to be able to buy, book and pay the same as everyone else.

Remove those blockers and completion rates improve. It feels like good UX because it is good UX, applied consistently.

The cost of exclusion

Research shows UK businesses collectively lose £17.1 billion a year because shoppers using assistive technology abandon websites that don’t work for them. That’s a lot of lost revenue which you can prevent.

Start where it matters most

Focus on your highest-value journeys first. Can every customer complete each step using only the keyboard? Can they recover from an error without guessing? Is it clear what to do next at every point?

If the answer is no, that’s your growth opportunity.

Once you understand the business case, the next step is putting it into action. Here’s a free guide to help you find and fix the barriers that are costing you sales.