https://davedavies.dev/reviews/effective-product-alt-text/ 2026-03-18T00:00:00.000Z https://i.ytimg.com/vi/R3gQ-0YDOLg/maxresdefault.jpg Alt text for product images: why it matters for conversion Product images do more than show what something looks like. On a product page, customers are trying to understand exactly what they will receive. Images usually carry that detail. They show fit, colour, material, and how a product looks in use. But not every customer experiences those images in the same way. In those cases, what replaces the image needs to carry the same information. If it does not, key details are lost, and the product becomes harder to understand and compare. https://www.youtube.com/embed/R3gQ-0YDOLg 224 2026-03-18T00:00:00.000Z https://davedavies.dev/reviews/navigation-standard-interaction-patterns/ 2026-03-11T00:00:00.000Z https://i.ytimg.com/vi/bKbcmI3KiGc/maxresdefault.jpg Why site navigation needs to follow standard interaction patterns Navigation is one of the most commercially important parts of any online store. If customers cannot browse categories easily, they never reach the product pages where the sale actually happens. This review looks at what happens when a polished main menu breaks down for keyboard users, why that matters commercially, and what established interaction patterns should look like instead. https://www.youtube.com/embed/bKbcmI3KiGc 319 2026-03-11T00:00:00.000Z https://davedavies.dev/reviews/browser-zoom-testing/ 2026-02-10T00:00:00.000Z https://i.ytimg.com/vi/gM8Kf11UakM/maxresdefault.jpg Browser Zoom Testing: Why It Matters for Usability and Conversion Browser zoom changes far more than text size. This review looks at how zooming the page affects layout, navigation, and key actions, who it affects, and why layout failures at higher zoom levels can make products harder to buy. https://www.youtube.com/embed/gM8Kf11UakM 276 2026-02-10T00:00:00.000Z https://davedavies.dev/reviews/accessible-custom-dropdown/ 2025-12-03T00:00:00.000Z https://i.ytimg.com/vi/WdzVR4bJxFc/maxresdefault.jpg Is your custom dropdown costing you customers? Here's how to check Many product pages use custom dropdowns for sizes, colours and product options. But what happens when these custom dropdowns only work with a mouse? And what does "fixed" look like for every customer? https://www.youtube.com/embed/WdzVR4bJxFc 203 2025-12-03T00:00:00.000Z https://davedavies.dev/reviews/accessible-product-options/ 2025-11-12T00:00:00.000Z https://i.ytimg.com/vi/zmB9SZdC2s0/maxresdefault.jpg Are your product options blocking customers from buying? Some of your customers don't use a mouse at all. Here's what happens when your essential product options are clickable but can't be selected with a keyboard - and how this stops people choosing what they want and completing their purchase. https://www.youtube.com/embed/zmB9SZdC2s0 118 2025-11-12T00:00:00.000Z https://davedavies.dev/reviews/wheres-your-focus/ 2025-10-29T00:00:00.000Z https://i.ytimg.com/vi/pqle4c0coiM/maxresdefault.jpg Where's your focus? (does your product page break navigation?) When a customer adds something to their cart, the cart drawer slides in - but does the keyboard focus follow? Here's why it matters, and what 'fixed' looks like. https://www.youtube.com/embed/pqle4c0coiM 136 2025-10-29T00:00:00.000Z https://davedavies.dev/reviews/keyboard-trap/ 2025-10-17T00:00:00.000Z https://i.ytimg.com/vi/zxXQIPGCBTA/maxresdefault.jpg What's a keyboard trap? Some customers don't use a mouse to shop. Here's what happens when a keyboard trap stops them from completing their purchase - and why fixing it matters for sales and trust. https://www.youtube.com/embed/zxXQIPGCBTA 66 2025-10-17T00:00:00.000Z https://davedavies.dev/reviews/pact-coffee/ 2025-05-30T00:00:00.000Z https://i.ytimg.com/vi/VAr7ligUmSk/maxresdefault.jpg How I'd improve Pact Coffee What can Pact Coffee do to remove accessibility barriers and increase their sales? Let's see how their custom buttons are blocking keyboard users. https://www.youtube.com/embed/VAr7ligUmSk 444 2025-05-30T00:00:00.000Z https://davedavies.dev/reviews/passenger/ 2025-05-01T00:00:00.000Z https://i.ytimg.com/vi/Kd2Z0a6_kr0/maxresdefault.jpg Are accessibility widgets useful? What can Passenger Clothing do to remove accessibility barriers and increase their sales? Let's take a look how I'd improve Passenger Clothing. https://www.youtube.com/embed/Kd2Z0a6_kr0 324 2025-05-01T00:00:00.000Z https://davedavies.dev/reviews/vitality/ 2025-04-08T00:00:00.000Z https://i.ytimg.com/vi/Ckx6aNY-tPM/maxresdefault.jpg How I'd improve Vitality's Life Insurance Form Three accessibility improvements that could help more users complete Vitality's life insurance quote form, improving conversion rates and customer satisfaction https://www.youtube.com/embed/Ckx6aNY-tPM 369 2025-04-08T00:00:00.000Z