The Accessibility Growth Journal

The Accessibility Growth Journal explores how accessibility and inclusion shape better online shopping experiences. Through real examples and practical insights, you'll see how removing barriers across your products and checkout helps every customer complete their purchase - and helps your business grow.

Want to see how these ideas apply to real product pages? Watch the latest accessibility reviews

Post 1 through 6 of 11 total posts

• How 59,400 ecommerce product pages were tested for accessibility

  20 min read

  The methodology behind the State of Ecommerce Accessibility 2026: how Shopify and WooCommerce stores were selected, how a product page was found, and how every result was measured.

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• Six accessibility failures are blocking sales on almost every online store. Here is how to find yours.

  44 min read

  WebAIM's 2026 Million report shows the same six issues are silently costing stores sales. Find them on yours, fix them, and stop losing customers your competitors are also losing.

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• When the price isn't the price...

  10 min read

  If your product page shows two prices but doesn’t clearly communicate which one applies, you introduce doubt at the worst possible moment. This article explores how unclear pricing affects conversion, and how to fix it properly.

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• AI is becoming a new sales channel. Here's how to make sure your products show up.

  25 min read

  AI is starting to influence how people discover and buy products online. This article explores what that shift means for your store, why accessibility matters beyond compliance, and how to keep your products visible as buying behaviour evolves.

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• How to write good alt text for product images

  14 min read

  Imagine scrolling through a website, but you can't see the images. How would you know what they contain? Learn how to write effective alt text that helps your customers, supports SEO, and makes your website more accessible.

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• Shopify checkout is highly accessible - but your product pages might be costing you sales

  15 min read

  Discover why Shopify's checkout provides a strong accessibility foundation, and how six practical product-page fixes can help more customers reach it.

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