AI is wanting to change how you buy things

Hi again 👋

I’ve been reading a lot lately about how AI is starting to shape online shopping. Not in a hype-driven “AI will change everything” way, but in a much more practical everyday sense.

If you follow even a little tech news, you’ll have noticed the biggest platforms are pushing beyond product recommendations, and starting to experiment with keeping the entire shopping experience in their apps.

Amazon has already been experimenting with this (with mixed results), and companies like Google and Shopify are now working on shared standards, like the Universal Commerce Protocol to make this kind of buying possible across more stores.

And what’s really interesting is AI agents seem to struggle in exactly the same places your real customers do. Product options that only work visually. Prices that change without explanation. Add-to-cart actions with no clear feedback.

If a page is confusing for someone using a keyboard or screen reader, it’s usually confusing for an AI too.

Read the full article: AI is becoming a new sales channel. Here’s how to make sure your products show up.

This is fast-moving technology. Does it feel relevant to your store yet, or still a bit theoretical? Hit reply and let me know.

Talk soon,
Dave

P.S. Thanks for reading - have a great rest of your day.