Should more traffic equal fewer accessibility issues?

· 2 min read

Hi again 👋

It’s been really interesting reading everyone’s responses to the SOEA 2026 report. One thing which surprised many people is this question:

Should more traffic mean a more accessible product page?

You might expect the busiest stores to be in better shape. After all, they have the most to lose.

The State of Ecommerce Accessibility 2026 groups stores by traffic ranking. Here’s the share of product pages in each group with at least one critical accessibility issue:

  • Ranked 500,000–1 million: 63%
  • Ranked 100,000–500,000: 65%
  • Top 100,000: 69%

So it turns out that the busier the store, the more likely its product page had a critical issue. Wild.

What does that mean for your store?

Every customer who lands on your product page meets every issue on it. So the more traffic you get, the more customers each issue can turn away.

What’s your next step?

Treat accessibility like conversion rate and page speed: something you check every time the page changes. Next time your best-selling product page changes, check it again and see if your result has moved.

Talk soon,
Dave