What’s the real cost of inaccessibility to you?

Hi again 👋

The 2019 Click-Away Pound survey found that UK businesses collectively lose around £17.1 billion a year because shoppers hit accessibility barriers and abandon their purchase.

That’s not a niche problem. It’s a huge sum of money.

Roughly 1 in 4 people in the UK live with a disability (Family Resources Survey, 16.8 million people). A significant percentage use assistive technology or need websites to behave clearly and predictably to complete a purchase. Even more rely on accessibility features, and would not necessarily identify as having a disability.

Now think about your business.

The £17.1 billion figure suggests that around 10% of potential online revenue may be lost because sites don’t work for everyone.

You don’t need to assume 10% applies to you.

Cut it dramatically.

What would just 1% be worth?

If you turn over £20m a year, 1% is £200,000.

If you turn over £50m, 1% is £500,000.

That’s not a national statistic.

That’s your number.

Don’t treat accessibility as a compliance task - treat it as a revenue lever.

Ready to begin? Start here.

It walks through the strategic path, from product page to checkout, so you can see where friction is most likely costing you sales.

Because this isn’t about chasing perfection.

It’s about removing the barriers that are already blocking customers who want to buy.

Talk soon,
Dave

P.S. Thanks for reading - have a great rest of your day.