Private consulting for product page and checkout accessibility
You have paid to acquire traffic. Now remove the accessibility barriers that stop customers completing their purchase.
Who is this for? Businesses with product pages and online checkouts, usually in the £10M to £30M range, that want stronger conversion, lower friction, and reduced legal risk.
The review made it clear where customers were getting stuck. We fixed those points first and removed friction from our checkout path.
Ecommerce lead, UK retail business with £20m+ online revenue
Choose your option
Payment is handled in Stripe Checkout
Strategic partnership
£2,500 per month, minimum 6 months
You get ongoing senior oversight of your product pages and checkout so issues are identified before they cost you revenue. Changes ship with confidence, not guesswork.
Ongoing review of product pages and checkout, focused on purchase completion.
Pre-release checks so changes ship without introducing new accessibility blockers.
Clear commercial prioritisation and risk impact, so your team understands what matters most.
Accessibility maturity roadmap and ongoing risk visibility.
VPAT and procurement support when you need it.
Delivery timeline: Monthly cycle starts within 10 working days.
You get a full, manual review of your core product page template and complete checkout journey, with clear priorities tied to completion and revenue. Your definitive review will include:
Real journey testing using keyboard and screen readers.
Evidence showing exactly where and how customers get blocked.
Clear explanation of business impact.
Prioritised fixes in shipping order.
Follow-up call to align on next steps.
Delivery timeline: Delivered within 10 working days.
If you are not satisfied with the quality and clarity of the findings, or if I cannot identify any material purchase blockers in the agreed scope, you receive a full refund. No arguments.
Dave's report was clear and actionable. We were able to implement the recommendations quickly and saw immediate improvements. I learned a lot from the report too!
Head of digital, UK professional services firm (£60m+ revenue)
Who this is for:
Businesses with active online revenue and a clear checkout funnel.
Leaders who need practical priorities tied to conversion outcomes.
Teams preparing product or checkout changes that must work first time.
Teams that want generic checklists with no journey context.
Teams expecting open-ended support inside a one-off purchase.
What changes for you:
Your team gets clarity. Instead of debating opinions, you see where your customers are failing to complete and why. Fixes are tied to completion confidence and commercial impact, so effort goes where it matters.
Findings are prioritised by impact on completion confidence and conversion, so your team knows what to fix first.
What you will receive:
A report with clear priorities with commercial impact explained in plain language.
Evidence with screenshots and reproducible steps where relevant.
Stakeholder-ready summaries your team can act on quickly.
Explicitly excluded:
This is not an automated scan - you can do that for free! It is not a generic checklist. Every recommendation is tied to a real purchase journey and a clear priority.
Post-purchase clarity
What happens after you pay:
You receive confirmation from Stripe immediately.
I email you within one business day to confirm scope and dates.
Your review starts on the agreed date and follows the timeline shown above.
